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As gas tops $4 per gallon in much of the country, hybrid vehicles have never looked more attractive. Especially when combined with employer incentives, tax breaks and even parking discounts in some places, hybrid vehicles have suddenly become the cars of choice for many people. In areas where hybrids have traditionally sold well, such as California, sharply increased demand has led to long wait lists.
In the Midwest, however, hybrid demand has generally been fairly low in comparison to the rest of the country. Now, however, demand is outstripping supply, according to a recent article in the Twin Cities’ Star Tribune. Customers eager to get their hands on a new hybrid vehicle are increasingly finding themselves calling multiple dealerships in order to even schedule a test drive, and many are having to wait in line to purchase.
According to the article, Toyota and other hybrid manufacturers are at full production capacity, having steadily ramped up production to try to keep pace with an unprecedented call for the vehicles. Part of the problem in the Midwest is the way that allocation works.
Manufacturers allocate new cars to dealers proportionately, based on historical sales figures. Since the Midwest has a history of low demand for hybrids, relatively few vehicles have been allocated to dealers in the region. The new tide of demand has quickly surpassed the available supply.
Toyota and other hybrid manufacturers are working to get hybrid vehicles out as quickly as possible. New plants are expected to come online within the next one to five years. In the meantime, drivers claim that their hybrids are worth the wait. If you are in the market for a new hybrid, we invite you to visit our convenient local dealership. We will work with you to get you into your new hybrid as quickly as possible.
